Vimeo

Is Vimeo going to raise prices?

Nic Taylor

— 1 min read
Is Vimeo going to raise prices?
Bending Spoons acquired Vimeo. What comes next is very predictable

Yes. Vimeo is going to raise prices.

Vimeo was just acquired by Bending Spoons for $1.38 billion, and if history is any guide, a price hike isn't just likely, it's guaranteed.

If you’re an enterprise client, you might be safe. If you’re a creator or a small business on a self-serve plan, you are about to become the lemon, and it’s squeezing time.

Why are we so sure? Look at the Bending Spoons Playbook.

They don’t buy companies to "enhance your user experience." They buy stagnant companies to financial-engineer the soul out of them. Based on what they did to WeTransfer, Evernote, and Filmic Pro, here is exactly what is coming for Vimeo users in 2026:

  • The Price hike: Expect your bill to jump 60-100%. They’ll push it as high as possible.
  • The Trap: Free features will vanish. Legacy plans will be forcibly migrated. Enjoying that unbranded player on the Plus plan? Not anymore.
  • The AI Grift: They already tried slipping AI training clauses into WeTransfer’s T&Cs. Your videos may be next on the menu for AI training.

How do I know? I lived it.

I was working at StreamYard when Bending Spoons took over. We had a product people loved so much they’d come and give us a hug at conferences. I watched a customer-obsessed culture get gutted for short-term profit. I didn’t like it then, and now…I’m Livid 😉.